# We started with a simple question: why is “gentle” so hard to find?

> Why we built The Kinder Clean: gentler baby wipes with certified natural ingredients, biodegradable fibres and a formula built for real family life.

Source: https://thekinderclean.com/about/
Last updated: 2026-10-15

The Kinder Clean began at a changing table in The Hague, reading a pack of wipes and not recognising half the ingredient list. Everything we make starts there — with what a baby's skin actually needs.

[Partner with us](https://thekinderclean.com/private-label/) · [Read the FAQ](https://thekinderclean.com/faq/)

## Kinder is a standard, not a slogan

We could not find a wipe that was genuinely gentle, honestly labelled, big enough for real messes and kinder to the planet — without giving something up. So we made one.

### What we refused to accept

Hidden fragrance blends. Thin sheets that need three passes. Plastic-based fibres that outlive the childhood they were bought for. “Unscented” that quietly means masked.

### What we built instead

A 99% naturally derived, fragrance-free formula on soft biodegradable non-woven fabric, certified by ECOCERT under COSMOS Natural — in a sheet 1.5x larger than standard, so gentler never means slower.

## Five commitments we hold every product to

- 1 — Gentle by Design — Every formula starts with what baby's skin actually needs, not what's cheapest or easiest to produce.
- 2 — Radically Transparent — No hidden ingredients, no vague “fragrance” listings. What's on the label is what's in the pack.
- 3 — Planet Conscious — Biodegradable materials and responsibly sourced ingredients, because “kinder” extends beyond the wipe.
- 4 — Built for Real Life — 1.5x larger wipes and a no-rinse formula, so a clean that's genuinely gentle doesn't have to be slower or harder than a regular one.
- 5 — Made to Grow With You — This is just the beginning. We're building a family of products designed around real, everyday moments.

## Fewer ingredients, chosen on purpose

- Coconut oil — Chosen for gentle cleansing and care on skin that is used many times a day.
- Xylitol — Supports mild oral hygiene — helpful, given how often wipes end up near little mouths and pacifiers.
- Naturally derived ingredients — 99% of the formula is naturally derived and selected for safety, gentleness and everyday effectiveness.
- No harsh chemicals — Fragrance-free, alcohol-free and paraben-free, dermatologically tested.
- No unnecessary additives — Fewer, higher-quality ingredients instead of a long label you need to read twice.

## Claims you can check yourself

Every claim on our pack traces back to a published standard and an independent certifier.

- ECOCERT · COSMOS Natural — Certified by ECOCERT under the COSMOS Natural standard, an internationally recognised benchmark verifying responsible ingredient sourcing, careful processing and formulation transparency. — [View certificate (PDF)](https://thekinderclean.com/certificates/Ecocert-COSMOS-Natural-Certificate.pdf)
- EN 13432 — The European standard our 100% biodegradable and compostable fibres are certified to. This material complies with EN13432. — [View certificate (PDF)](https://thekinderclean.com/certificates/EN-13432-Compostability-Certificate.pdf)
- ISO 16128 — Our product complies with ISO 16128, an international standard that defines criteria for natural and naturally derived cosmetic ingredients, including natural-derived ingredients, organic ingredients and organic-derived ingredients — a clear, internationally recognized approach to ingredient origin and classification. — [View certificate (PDF)](https://thekinderclean.com/certificates/ISO-16128-Natural-Origin-Index.pdf)
- Mouth Cleaning Certification — Confirms that the product is suitable and safe for use in oral cleaning, supporting effective mouth and oral hygiene. — [View test report (PDF)](https://thekinderclean.com/certificates/Mouth-Contact-Safety-Test-Report.pdf)

[View all certifications](https://thekinderclean.com/certifications/)

Headquartered in Den Haag, The Netherlands.